Lugano 'Simply One of a Kind' 2024 Ad Campaign

Lugano

'Simply One of a Kind' 2024 Ad Campaign

Review of Lugano ‘Simply One of a Kind’ 2024 Ad Campaign by Photographer Platon with Models Jane Holzer, Sheila Johnson, Georgina Bloomberg, Ellen Crown, Ling and Charlie Zhang, Nancy Magoon, and Pernilla Ammann

Lugano celebrates one-of-a-kind characters with its latest campaign, created in collaboration with photographer Platon.

Platon brings his signature direct yet dramatic black-and-white portrait style to capturing a cast that features some of the brand’s real clients, each of whom is a multifaceted and influential woman. These rich monochromatic portraits are paired with colorful shots of the house’s jewelry, emphasizing individuality and excellence in the conversation between artful design and the people who wear it.

It’s a smart casting choice that anchors the expressive and opulent jewelry by connecting with the individuals who bring it to life.

Photographer | Platon
Models | Jane Holzer, Sheila Johnson, Georgina Bloomberg, Ellen Crown, Ling and Charlie Zhang, Nancy Magoon, and Pernilla Ammann


Senior Fashion Writer | The Impression