Marc Jacobs The Sack Bag Summer 2024 Ad Campaign

Review of Marc Jacobs The Sack Bag Summer 2024 Ad Campaign by Creative Director Marc Jacobs with Photographer Carin Backoff and models Anok Yai, Gabbriette, Irina Shayk, Vittoria Ceretti, Charli XCX, and Sabrina Carpenter

Marc Jacobs has it in the bag: the designer’s latest campaign goes big on iconic talents and unfiltered glam to highlight his signature The Sack Bag.

Lensed by photographer Carin Backoff, the fun and flirty campaign draws together a talented Hot Girl cast, with a quadfecta of top models – Anok Yai, Irina Shayk, Vittoria Ceretti, and Gabriette – joined by a duo of today’s slay-worthiest pop divas, Charli XCX and Sabrina Carpenter.

While Backoff’s in-studio approach to capturing these stars is minimal, it is cleverly executed with maximal energy and visual impact. Simple set design and stripped-down styling creates a vibrant color story and emphasizes the flexible and vibrant style of the star bag – without skimping on sex appeal. But it is truly the stars themselves who bring the imagery to life, and with bright camera flash glowing off their dewy skin looks, they each become an irrepressible glam provocateuse.

Marc Jacobs of course has a history of teaming with some of the biggest talents at the intersection of music and fashion, and this campaign feels like one of the most direct and daring examples of that tried-and-true approach – simple, sexy, and star-powered. Marc Jacobs makes it a hot girl summer.