Michael Kors Debuts Joint Men's and Michael Michael Kors Campaign

by Ayite Kester Messan-Hilla

Michael Kors tags Bella Hadid and Austin Augie for the debut of its joint Men’s and Michael Michael Kors Fall 2019 campaign, shot by David Sims and art directed by The Style Council. “Hell on Wheels” concepts the jet-setter lifestyle of designer Michael Kors—a lifestyle that both Bella Hadid and Austin Augie know very well.

The original jet set of the ‘60s and ‘70s showed the world how to live a fast-paced life in the most glamorous way possible. Today, between the Internet and all the ways that people move through the world, we’re constantly in motion, and I wanted the images to reflect that.
– Michael Kors

The duo has collaborated with Michael Kors for multiple seasons. They worked as a team on Michael Kors ‘Fit To Print’ Summer 2019 and as a duo on Michael Kors’ Go Rainbow capsule. As a professional BMX rider, Austin has an energy that the brand finds attractive. And of course, Bella is no stranger to the busy and fast-paced world of the industry. Together, this duo becomes dynamic.

Fashion is an industry that never sleeps. It becomes a struggle not only to perform, but to look good while doing so. A battle between perception and performance manifests, forming a lifestyle and few ever get to experience. Bella and Austin are brand ambassadors of that lifestyle. Thanks to Michael Kors, the life of a jet-setter becomes accessible.