Tentpole Italian Brands Will Be Joined by an Influx of British Designers, Including Martine Rose, David Koma, and Dunhill
The Camera Nazionale della Moda Italiana has shared the official calendar for Milan Men’s Fashion Week Spring 2025, promising a full schedule encompassing both local and international design talent. The expanded week features more than 80 events from June 14 to 18. The Italian fashion chamber’s chairman, Carlo Capasa, highlighted the record number of events for a June edition and praised “the strong energy there’s in Milan right now.” He emphasized the synergy with Pitti Uomo and the continuous momentum for Italian fashion.
The Milan schedule has been reshuffled, with Moschino opening the week on June 14 at 4 p.m. Creative director Adrian Appiolaza will debut his first menswear collection for the brand alongside the women’s resort 2025 line. MSGM will use a similar coed format to celebrate its 15th anniversary, as founder and creative director Massimo Giorgetti aims to recreate the energy of the brand’s first show in June 2009.
A notable trend this season is an influx of British designers making the move from London to Milan Men’s. Paul Smith will return to Florence as a guest designer at Pitti Uomo, while brands like Martine Rose, Dunhill, and David Koma will join the Milan calendar.
David Koma will debut his menswear collection on June 15, alongside key events such as Fendi and Emporio Armani shows, and presentations by Brioni, Ralph Lauren Purple Label, and Woolrich Black Label by Todd Snyder. Martine Rose will hold her fashion show on June 16 at 5 p.m., followed by Simon Holloway’s collection for Dunhill. The day will also feature Magliano’s return to Milan, Prada’s show, Matteo Tamburini’s first men’s collection for Tod’s, and JW Anderson’s runway show. Canali will host its presentation, preceded by an art exhibition and party to mark its 90th anniversary.
Giorgio Armani, Gucci, and Zegna will conclude the week of physical shows on June 17, with the final day dedicated to digital presentations by emerging brands, following a post-pandemic tradition of Milan Fashion Week.
Other notable debuts include Damir Doma’s Diomene brand, indie label Ascend Beyond, and Chinese brand Valleyouth. Danish brand Henrik Vibskov will lead a group of Scandinavian labels showing in Milan through a partnership between Camera della Moda Italiana and the CIFF Copenhagen International Fashion Fair. The “Ciff Showrooms Milan” project will feature brands such as Stine Goya, Mark Kenly Domino Tan, Envelope 1976, Aiayu, Adnym, Isnurh, and Les Deux, with a slightly different selection of brands also showcasing at Pitti Uomo.
Additionally, Capasa announced a new memorandum of understanding between Italy’s fashion chamber and the Seoul Metropolitan Government to support and promote emerging South Korean brands during Milan Fashion Week in September.