The actor fronts the upcoming Bleu De Chanel L’exclusif campaign, continuing the House’s long-standing connection to cinema
Chanel appointed Jacob Elordi as the face of Bleu De Chanel for 2026, with a new campaign for Bleu De Chanel L’exclusif set to launch in May. The announcement positions the actor within the fragrance line’s ongoing association with film and contemporary masculinity.
Elordi rose to prominence through his role as Nate Jacobs in the series Euphoria, gaining international recognition before taking on a series of film roles. His recent work includes Saltburn directed by Emerald Fennell and Priscilla by Sofia Coppola, where he portrayed Elvis Presley. He has since expanded his filmography with projects including The Narrow Road to the Deep North, directed by Justin Kurzel, and upcoming roles in Frankenstein by Guillermo del Toro and Wuthering Heights, also directed by Fennell.
“I have been following Jacob Elordi’s career for several years, since Euphoria. I first met him on the set of the See You at 5 film for N°5, in which he stars alongside Margot Robbie, and it was a revelation. He perfectly embodies Bleu De Chanel: expressing freedom, mystery, magnetism, and a masculinity that blends modernity with a certain classic elegance,” said Thomas du Pré de Saint Maur, Head of Global Creative Resources, Fragrance & Beauty at Chanel.
“Bleu De Chanel L’exclusif has strong ties to cinema. The filmmakers and actors who have collaborated with the House before me are people I deeply respect and admire. Being able to become part of this story is an honor,” said Elordi.
The appointment continues Chanel’s strategy of aligning its fragrance campaigns with actors whose careers span both commercial and auteur cinema, reinforcing the brand’s positioning at the intersection of film and fragrance.