Moncler Spring 2025 Ad Campaign

Moncler

Collection Spring 2025 Ad Campaign

Review of Moncler Collection Spring 2025 Ad Campaign by Creative Director Remo Ruffini and model Penn Badgley

Moncler Collection explores the interaction of sophisticated design and urban environment with its Spring 2025 campaign.

The campaign imagery stars actor Penn Badgley, who brings a focused yet energetic leading-man energy as he paces New York’s cobblestoned streets. The city’s iconic facades set off the architectural simplicity of the collection, making for a no-nonsense campaign with a simple focus on the designs themselves.


Creative Director | Remo Ruffini
Models | Penn Badgley
Location | New York City


Senior Fashion Writer | The Impression