Off-White™ has announced the opening of their Milano Via Verri shop on September 22nd, located on via Bigli corner Via Verri. This 400 mq shop holds 195 mq of sales space, retailing menswear and womenswear.
Off-White™ Milano Via Verri embraces earthy yet elegant minimalism. A “fallen” tree lies gently at the entrance of the store – an alluring contrast to the soft, white travertine flooring and rose-colored Off-White™ logo rug. Niches made of rich Patagonia marble, alongside freestanding fixtures comprised of polished steel and glass, alongside wooden plinths, showcase womenswear product.
A curved shaped wall, enriched by delicate, silk wallpaper leads to the second room. There, an installation comprised of wooden log plinths is located in the center of the room, as a suggestion of the wooden process from the “freshly-cut” tree seen in the entryway to the semi-finished product.
An organic-shaped staircase leads to the second floor, dedicated to the menswear collection. The first room is characterized by eccentric, arch-shaped windows and continuation of the elegant travertine flooring – crashed with a contrasting evergreen colored logo rug, rooting back to the essence of earthy, elegant minimalism. Ready-to-wear pieces are showcased on an array of minimal, steel racks. Emerald marble niches, precious white marble and wooden blocks are intertwined with strong, granite plinths showcasing men’s accessories.
The last room in the space is dedicated to Off-White’s Homeware Collection. Displays are covered in travertine marble, complementing the sprawling white travertine flooring and soft, silk walls. A wooden display fixture pays ode to Off-White’s iconic “Meteor” pattern for an eye-catching showcase of the collection’s ceramics.
Off-White™ Via Verri is conceptualized by “sophistication in the now”, with the goal of providing customers with an extraordinary retail experience.