Paco Rabanne

"Summer Delights" Beachwear Capsule 2023 Ad Campaign

Review of Paco Rabanne “Summer Delights” Beachwear Capsule 2023 Ad Campaign by Creative Director Julien Dossena with Photographer Adam Peter Johnson with model Allana Santos Brito

Paco Rabanne hits the beach with a new campaign in celebration of its Beachwear collection for Summer 2023. The campaign was shot by photographer Adam Peter Johnson.

Johnson captures model Allana Santos among the rugged beauty of a rocky seashore. Lit by golden-hour lighting, the portraits have a familiar yet inviting energy of summer serenity. The campaign really comes to life, however, in the portraits that feature creative director Julien Dossena’s contemporary riffs on Rabanne’s iconic metal and chainmail pieces, which are sparklingly set alight in the rays of the sinking sun.

Balancing energetic sparkle with relaxed ease, the campaign nicely applies a recognizably Paco Rabanne lens to the classic beachwear campaign.

Paco Rabanne Creative Director | Julien Dossena
Photographer | Adam Peter Johnson
Models | Allana Santos Brito
Stylist | Marie-Amélie Sauvé
Hair | Alexander Soltermann
Makeup | Aya Murai

Senior Fashion Writer | The Impression
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