The Exclusive, Limited-Time Partnership Sees Over 100 Phoebe Philo Styles Land at BG’s Physical Location
Phoebe Philo has announced an exclusive retail partnership with Bergdorf Goodman. Starting April 11th, the retailer will offer over 100 pieces from the first and second seasonless collections of the designer’s eponymous line for a limited time at its physical store location.
The move marks the first time that Philo’s coveted brand will be available through an outlet other than its own website, phoebephilo.com.
“Phoebe Philo is without a doubt one of the most powerful design visionaries in the history of fashion,” Yumi Shin, chief merchandising officer of Bergdorf Goodman, said in a statement. “We are honored to bring Phoebe’s uncompromising, thoughtful and deeply luxurious work to Bergdorf Goodman in what we expect will be a fruitful, ongoing collaboration.”
Shin also confirmed that Bergdorf Goodman will be providing an “exclusive in-store experience” at its Fifth Avenue flagship in Manhattan. The Phoebe Philo selection will be located on the fourth floor, where a range of bags, ready-to-wear, and accessories will be available until it sells out. The launch will happen over the course of two drops, one in April and one in May, and only in physical stores. It’s as yet unconfirmed whether the partnership will continue with future collections, or if this is a one-off retail collaboration. It’s also unknown whether Phoebe Philo will be sold at other retail locations – physical or digital – in the future.
Bergdorf Goodman provided an extensive list of the styles that are set to be displayed, in addition Among the coveted pieces are the small, medium and XL Cabas bag in different colors and materials and the top-handle Drive bag in black and lipstick red. Ready-to-wear includes tailored pieces such as the double-breasted Milanese jacket, the single-breasted jacket in black and light khaki pinstripe, as well as several trouser styles. Outerwear includes Philo’s long trenchcoat, jacket with attachable scarf, short patch pocket A-line coat, and utility dropped-waist vest. Footwear, such as the soft square-toe ankle boot and a club loafer, along with sunglasses and jewelry, finish off the accessory offerings.
In support of the project, the store’s sales associates will work to engage top clients and provide previews. Five of Bergdorf’s Fifth Avenue windows will also display pieces from Phoebe Philo’s collections.
