Prada returned to the top of Lyst’s hottest brands ranking for the third quarter of 2026, while Celine entered the top 10 for the first time, reflecting increased consumer demand across established luxury houses and emerging labels
Prada reclaimed the top position in Lyst’s hottest brands ranking for the third quarter of 2026, marking its first return to number one since the fourth quarter of 2023. The Milan-based fashion house climbed five places as demand rose 55 percent quarter-over-quarter, with the launch of its Fall 2026 collection helping translate runway attention into retail interest.
The collection’s presentation featured a layered, deliberately distressed aesthetic, with models adding and removing garments across repeated passes to reveal concealed pieces and shifting silhouettes. Beyond the runway, Prada’s Wish Pouch, first introduced in 2024, became the quarter’s hottest product, with demand surging 500 percent quarter-over-quarter.
Celine also advanced five places to enter the top 10 for the first time. Its quarter included a collaboration with Reebok, the launch of its L’Été collection, and men’s and women’s shows for Spring 2027 that received strong industry attention. Bottega Veneta rose three places to 11th, with demand increasing 66 percent as shoppers showed interest in bags and accessories from Louise Trotter’s debut Spring 2026 collection.
Dries Van Noten entered the ranking at 16th, supported by a 27 percent quarterly increase in demand, while its Long Wrap Scarf-Skirt placed among the quarter’s five hottest products. Diesel returned to the ranking at 18th following attention around its Spring 2027 show, which marked the end of Glenn Martens’ five-year tenure at the brand. Khaite debuted at 20th, with shoppers searching for its Danielle Jeans and collaboration with Oliver Peoples.
Lyst also identified Conner Ives, Emily Dawn Long and Mfpen among the quarter’s fast-rising brands. Searches for Conner Ives increased 49 percent, supported by interest in its Reconstituted Vintage Robe and its approach to vintage T-shirts and deadstock. New York-based Emily Dawn Long recorded a 17 percent increase in demand, while Copenhagen-based Mfpen saw demand rise 37 percent quarter-over-quarter.
The product rankings reflected demand for both statement accessories and familiar styles. Celine and Reebok’s Freestyle Lo ranked third among the quarter’s hottest products, while Vans’ Premium Authentic placed fourth amid renewed interest in 2010s fashion. Cos’ Trullo Flap ranked second, and Balenciaga’s Rodeo Bag placed eighth, underscoring continued interest in slouchy top-handle bags across price points.
Other products in the top 10 included Cartier’s Tank watch, which recorded an 83 percent increase in demand, Free People’s Forever Young Bloomer Pants and Phoebe Philo’s Peak Sunglasses, whose demand rose 525 percent quarter-over-quarter. The results point to a market in which runway visibility, recognizable accessories and renewed interest in established styles can all contribute to shifts in consumer attention.