The Skincare Brand Joins the Spanish Conglomerate’s Growing Portfolio
Puig, the Spanish beauty and fashion conglomerate, has successfully acquired a majority stake in the premium skincare brand Dr. Barbara Sturm. The specific terms of the deal have not been disclosed.
Founded in 2014 by Dr. Barbara Sturm, the German molecular cosmetics brand has gained prominence for its innovative approach to skincare. Dr. Sturm will retain a minority stake in the company and continue to play a pivotal role as the Chief Product Development Officer and brand ambassador, ensuring her ongoing leadership in the brand’s product development.
Marc Puig, Chairman, and CEO of Puig expressed enthusiasm about the new partnership, stating, “We are very excited to welcome a brand of the caliber of Dr. Barbara Sturm to our house of love brands. With its science-focused skincare product range and high-performance treatments, we are taking another important step in expanding our position in the premium skincare segment. The new partnership reinforces Puig’s presence in the skincare segment and our footprint in the U.S.”
The acquisition marks a strategic move for Puig, reinforcing its commitment to the premium skincare market and further establishing its brand portfolio in the United States. The joining of forces with Dr. Barbara Sturm reflects Puig’s dedication to delivering science-driven and high-quality skincare solutions to a discerning global audience.
