Review of Puma Palermo 2024 Ad Campaign with model Rosé
Puma hits the streets with its latest mega-celebrity brand ambassador: Rosé of Blackpink.
Captured against the vibrant street of Seoul, the imagery sees the K-pop star rock Puma’s Palermo sneaker, emphasizing the sporty and flexible character of the indoor soccer-inspired style with cute athletic styling.
The simple campaign is a focused way to highlight one product through a major celebrity boost. As this is the first chapter in a series that will see Rosé help the brand reinvent some of its archive classics, it also lays a solid foundation moving forward.
Model | Rosé
Location | Seoul, South Korea