Review of Puma ‘Speedcat’ 2024 Ad Campaign by Photographer Javier Castán with model Rosé Park
The partnership between Puma and Rosé races forward with a new campaign highlighting the Speedcat sneaker, shot by photographer Javier Castán.
The campaign builds on the first chapter that saw the team-up between the sportswear brand and the K-pop megastar hit the streets with the Palermo sneaker. Taking inspiration from the Speedcat’s archival inspiration from the world of driving and racing, Castán’s campaign imagery see Rosé hit the highway in a classic muscle car and speed into the desert. A racing jacket and a custom helmet round out the styling, seeing the star’s personal style from a new, high-octane perspective.
Balancing a simple yet adventurous narrative, star power, and slick styling, the campaign is a focused – and sure to be digitally buzzed about – statement of Puma’s take on high-speed style.
Photographer | Javier Castán
Model | Rosé Park