British Luxe Streetwear Brand Celebrates with Malibu VIP Event
The esteemed British luxe streetwear brand Represent has launched its highly anticipated summer 2024 capsule collection at Saks today.
To mark this exciting debut, Represent and Saks hosted an exclusive VIP event at the Little Beach House Malibu. The celebration drew the brand’s vibrant west coast community of young artists and creatives, who enjoyed breathtaking views of the Pacific while getting a first glimpse of the Represent x Saks capsule collection. This seven-piece collection showcases some of Represent iconic cuts and silhouettes, including a sandy-colored Crochet Set and the standout Permanent Vacation Jacket. The coastal setting mirrored the brand’s latest campaign shoot, adding to the event’s allure.
Friends of the British-born brand, including DJs HANK, D33J, and Linska, provided the perfect soundtrack for a summer Friday, enhancing the relaxed yet sophisticated vibe of the gathering. This event follows the recent opening of REPRESENT’s first standalone store in West Hollywood this March, marking a significant expansion for the brand.
The Represent x Saks capsule collection is now available for purchase on Saks.com and in select Saks stores nationwide.
VIP Attendees: Patrick Ta, Samantha Logan, Sophia Culpo, Ella Balinska, Amanda Steele, Chase Hudson.
