Review of Sacai Holiday 2024 Ad Campaign by Photographer Rebekka Deubner
Sacai quietly celebrates enduring friendship and connection with its Holiday 2024 campaign, shot by photographer Rebekka Deubner.
The campaign weaves together detail shots of Sacai’s special holiday curation, which is big on expressively eclectic textures and hybridity, alongside intimate polaroid snaps of the brand’s community of friends and collaborators, including the likes of Sarah Andelman and Lucien Páges. The text “We’ve come a long way together” adds a warm sense of mutual pride and connection that nicely extends the scrapbook-like attitude of nostalgia and playfulness.
The unique spin on the concept holiday campaign that drops the tinsel and snow but preserves the sense of togetherness and warmth with a casual and cool perspective feels very Sacai: a brand that does things its own way, letting its brilliant design and the creative community that are drawn to it speak for itself.
Sacai Creative Director | Chitose Abe
Photographer | Rebekka Deubner