Review of Saint Laurent ‘Sac de Jour’ Fall 2024 Ad Campaign by Creative Director Anthony Vaccarello with Photographer Juergen Teller and model Chloë Sevigny
Saint Laurent taps ultimate cool girl Chloë Sevigny and photographer Juergen Teller for a spontaneous yet elegant campaign highlighting its Sac de Jour bag.
It goes without saying that Sevigny is one of the internet’s most talked-about muses and fashion personalities, and Teller’s sincere, spontaneous, and playful photographic perspective perfectly meshes with the star’s persona. He captures her in tailoring, lace, and leather framed by one of Paris’ beautiful historic porticoes.
The off-the-cuff energy forms a nice counterbalance to the more cinematic seasonal campaigns for which Saint Laurent is known, without trading off on a continuous sense of sophistication and brand identity. The star power and tight curation are primed to bring a boost to the brand’s e-commerce and social media channels.
Saint Laurent Creative Director | Anthony Vaccarello
Photographer | Juergen Teller
Model | Chloë Sevigny
Location | Paris