Saks x Jacquemus capsule collection 2023 ad campaign photos

Saks x Jacquemus

Été Capsule Collection 2023 Ad Campaign

Review of Saks x Jacquemus ‘Été Capsule Collection’ 2023 Ad Campaign with model Vittoria Ceretti

Saks and Jacquemus celebrate the arrival of the French fashion house’s Été 2023 capsule exclusively at Saks with an elegant digital campaign.

Captured on a balcony overlooking a Riviera resort town, the imagery beautifully offsets the warm neutrals of the collection with architectural details and golden hour lighting, while the presence of top model Vittoria Ceretti further pushes the impact.

As traditional department stores and retailers continue to find new solutions and ways to adapt to keep up with the proliferation of digital retail platforms, exclusive partnerships with in-demand brands (such as the very trendy Jacquemus) form a surefire way to draw customers in, both online and in-store. Celebrating the launch with a campaign that looks beautiful on Instagram seals the deal.

Jacquemus Creative Director | Simon Porte Jacquemus
Model | Vittoria Ceretti

Senior Fashion Writer | The Impression
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