Savage X Fenty

Fall 2022 Ad Campaign

Review of Savage X Fenty Fall 2022 Ad Campaign by Photographer Dennis Leupold with models Rihanna, Ciara Consiglio, Simone Embrack, Brynne Rosetta, & Princess Gollum

Savage X Fenty shares a new campaign for its freshly launched “Dolled Up” collection, fronted by megastar creative director Rihanna herself and lensed by photographer Dennis Leupold.

Embodying the brand’s values of inclusive sizing and accessibility, the campaign is a simple yet boldly energetic expression of its iconic signature style.

Channeling the collection’s dual personas of vintage delicacy suggested by its floral embroidery and bombshell sensuality, the campaign takes a similarly nostalgic approach by channeling both teen romance and old-school hip-hop videos. Models pose in bedrooms decked with magazine cutouts of previous Savage X Fenty editorials – a fun meta-layer that extends the brand’s creative world – answering rotary phones, or with old-school muscle cars. 

Savage X Fenty Creative Director | Rihanna
Photographer | Dennis Leupold
Talent | Rihanna, Ciara Consiglio, Simone Embrack, Brynne Rosetta, & Princess Gollum
Makeup | Priscilla Ono


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