Savage X Fenty December 2022 Ad Campaign

Savage X Fenty

Winter 2022 Ad Campaign

Review of Savage X Fenty Winter 2022 Ad Campaign

Savage X Fenty serves up plenty of options for cozy, confident sexiness with the new campaign for its latest drop.

The campaign unfolds across simply conceived yet confidently executed studio portraiture in three parts: one features its models posing before a Miami-esque backdrop of palm trees and sunsets, another before pink velvet curtains, and last but not least is a set of fourth wall-breaking imagery starring rapper Latto that photographs the star in the process of being photographed for the campaign. 

While these three distinct sets of imagery might make the campaign feel a bit incohesive, they are all executed with a similar vision of glamor and confident sensuality. Savage X Fenty has always been about accessibility and broad appeal, so casting a wide visual net makes sense for the brand, and they do good work to keep this wide-ranging approach within a consistent and recognizable visual identity.