The Best Bodywear Campaigns of Fall 2024

The Best Bodywear Campaigns of Fall 2024 as chosen by The Impression’s Editorial Team

There are many kinds of bodies, and there are many kinds of successful bodywear campaigns. Fall 2024’s best underwear, swimwear, and lingerie campaigns ranged from bold sensuality to statements of fierce self love to intimate expressions. Whatever the approach, one thing is always clear: a strong bodywear campaign says more about how it feels to wear something than what it looks like.

Agent Provocateur continued its practice of leaning into classic lingerie and maximal glam seen through a lens of power and self-love, serving up a pair of bodacious campaigns this season – including one fronted by none other than Paris Hilton.

Skims also landed a pair of campaigns on our list, both of which further exemplified the brand’s status as a genius of culturally aware casting.

Jordanluca and Willy Chavarria, meanwhile, both bucked gendered expectations and delivered rawly sensual underwear campaigns that unapologetically examined the homoerotic gaze.

With the campaign for their first collaborative capsule, Diesel and Savage X Fenty similarly defied convention and imagined a lingerie and swimwear utopia where everyone boldly embraces the freedom to show off some skin.

Here are The Impression’s picks for the best bodywear campaigns of the Fall 2024 season as selected by our editorial team.

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