The first touchpoint between a collection’s aesthetic presence and its soon-to-be audience members, invitations represent a small yet exciting creative opportunity to ignite the journey of a fashion show. The Fall 2023 Women’s season saw an impressive range of approaches to the tradition, from classic and minimal to experimental and playful.
Gucci smartly leveraged a personal touch with polaroids with “fw23” handwritten on each picture, a task that was wisely captured as promotional content on the brand’s Instagram.
MSGM played with variations of text and format, placing each invitee’s name layered over a hazy “Name,” the same with their corresponding seat and section.
Invitations often include physical mementos and collectible objects that tease a show’s character while anticipating its remembrance. This season we have had some lovely examples. Prada’s runway show featured a unique play on flowers, and their invitation featured a simple and elegant white flower pin that almost resembled a boutonniere. Bottega showcased a similar sensibility, sending out a watch band, a timeless piece if you ask me.
Here is a look at The Impression’s favorite fashion show invitations from the Fall 2023 season in London, Milan and Paris.
