The Top 10 Women’s Fashion Ad Campaigns of 2024
The best women’s fashion campaigns of 2024 successfully navigated the oversaturated and multifaceted landscape of modern marketing, rising above a world increasingly cluttered with visual noise and overcoming a noted decrease in creative investment. This year, brands crafted narratives that not only responded to the diverse desires and changing needs of women but also redefined traditional femininity with groundbreaking visions and artful storytelling.
Chemena Kamali’s first year at Chloé celebrated Parisian chic with a modern bohemian twist, offering an escapist journey through classically feminine aesthetics. In contrast, Dilara Findikoglu presented a provocative twist on traditional roles with Mariacarla Boscono portrayed as a warrior akin to Joan of Arc, challenging entrenched norms of femininity.
The allure of couture-like refinement was subverted by brands like Alaïa and Schiaparelli, which embraced a raw, unfiltered approach in their campaigns, offering a more spontaneous take on the way luxury visions can intertwine with real life. Alaïa provided an intimate, un-retouched glimpse into the rituals of dressing, while Schiaparelli played with nocturnal glam in an improvisational style. These campaigns stood out in a sea of over-processed images, capturing the essence of elegance, power, and intimacy.
The year’s campaign communications also continued to emphasize the essential presence of clothing, reflecting a trend towards archival nostalgia and simple luxury. However, a subtle thread of artful femininity ran through many of the most impactful campaigns, portraying the contemporary woman as enigmatic, independent, and deeply connected to her artistic side. Jacquemus brought the streets of Paris to life with the statuesque beauty of Imaan Hammam, highlighting the artistic inspiration of its “Les Sculptures” collection.
Further elevating the narrative, Dior set its campaign within a richly appointed chateau, evoking stately drama reminiscent of Jane Austen, while Miu Miu focused solely on its complex young heroines against a stripped-back setting, emphasizing their layered personalities and styles.
In an era where the role of luxury and femininity is constantly evolving, the top women’s fashion campaigns of 2024 succeeded in crafting powerful visual and narrative statements that celebrated a broad spectrum of womanhood, from the refined to the revolutionary, setting new benchmarks for creativity and engagement in fashion advertising.
Alaïa
Fall 2024
Creative Director | Pieter Mulier
Art Director | Ezra Petronio & Lana Petrusevyc
Photographer | Tyrone Lebon
Stylist | Aleksandra Woroniecka
Hair | Anthony Turner
Makeup | Yadim
Casting Director | Ashley Brokaw
Production Designer | Arthur De Borman
Models | Awar Odhiang, Felice Nova Noordhoff, Mona Tougaard, Vittoria Ceretti
Chloé
Fall 2024
Chloé Creative Director | Chemena Kamali
Photographer | Sam Rock
Videographer | Frank Lebon
Models | Jessica Miller, Liya Kebede, Suvi Koponen, Shuqi Lan, Kristine Lindseth, Saphira Krumhaar, and Ornella Umutoni
Stylist | Lotta Volkova
Casting Director | Ashley Brokaw
Location | Paris, France
Dilara Findikoglu
Fall 2024
Dilara Findikoglu Creative Director | Dilara Findikoglu
Photographer | Jordan Hemingway
Model | Mariacarla Boscono
Stylist | Ally Macrae
Hair | Louis Souvestre
Makeup | Daniel Sallstrom
Casting Director | Madeleine Østlie
Set Designer | Camilla Byles
Production | GW+, Division of Gainsbury & Whiting
AI Artist | AI SAM
Dior
Spring 2024
Dior Creative Director | Maria Grazia Chiuri
Creative Director | Margot Populaire
Photographer | Tina Barney
Models | Alice McGrath, Rosanna Ovalles
Stylist | Elin Svahn
Hair | Damien Boissinot
Makeup | Peter Philips
Dior
Fall 2024
Dior Women’s Creative Director | Maria Grazia Chiuri
Creative Director | Margot Populaire
Photographer | Sarah Jones
Models | Elodie Guipaud, Nayonikaa Shetty, Ying Ouyang, and Matilde de Nard
Stylist | Elin Svahn
Hair | Olivier Schawalder
Makeup | Peter Philips
Jacquemus
“Les Sculptures” Spring 2024
Jacquemus Creative Director | Simon Porte Jacquemus
Photographer | Théo de Gueltzl
Models | Imaan Hammam
Stylist | Katie Burnett
Hair | Ramona Eschbach
Set Designer | Samirha Salmi
KNWLS
“Sensational” Fall 2024
KNWLS Creative Director | Charlotte Knowles and Alexandre Arsenault
Art Director | Jamie Reid
Agency | M+A World Group
Photographer | Jordan Hemingway
Models | Ziyi Miao and Aylah Peterson
Stylist | Georgia Pendlebury
Hair | Kiyoko Odo
Makeup | Thomas de Kluyver
Manicurist | Lauren Michelle Pires
Casting Director | Jess Hallet with Streeters Agency
Production | Sylvia Farago with Farago Productions
Post-production | Purple Martin
Jewelry | Arielle de Pinto
Loewe
Spring 2024
Loewe Creative Director | Jonathan Anderson
Photographer | David Sims
Models | Taylor Russell, Yang Mi, and Lim Ji-Yeon
Stylist | Benjamin Bruno
Hair | Zhihui Li
Makeup | Helong Jin
Manicurist | Ama Quashie
Set Designer | Poppy Bartlett
Miu Miu
Spring 2024
Miu Miu Creative Director | Miuccia Prada
Creative Director | Edward Quarmby
Photographer | Zoë Ghertner
Models | May Andersen, Emma Corrin, Angel Haze, Lexie Liu, Demi Singleton, and Cailee Spaeny
Stylist | Lotta Volkova
Schiaparelli
Fall 2024
Schiaparelli Creative Director | Daniel Roseberry
Photographer | Johnny Dufort
Location | Place Vendome, Paris