Review of Tod’s Lunar New Year 2025 Ad Campaign with model Zhang Jinyi
Tod’s celebrates Lunar New Year the only way it knows how – with excellent leather craftsmanship.
The Year of the Snake reimagines several of the house’s most signature leather accessories, infusing them with a red color scheme that captures the essence of the holiday. The simple campaign centers around Chinese actress and brand ambassador Zhang Jingyi, who brings a polished sophistication to the vibrant yet focused imagery.
While it doesn’t have the creative concept or emotional narrative that makes Lunar New Year campaigns really stand out among a sea of red, the campaign is a solid statement of what Tod’s does best but with a fresh and festive twist.
Tod’s Creative Director | Matteo Tamburini
Model | Zhang Jinyi