The Top 10 Accessories Fashion Ad Campaigns of Spring 2024 Season
Accessories, and particularly handbags, have long been the driving force in luxury fashion sales, and are typically positioned as a more accessible way to own a luxury item when a wardrobe of ready-to-wear may be out of reach. Yet recent trends have seen the major luxury houses hike the prices of some of their star handbags, with a lot of recent buzz pointing out that some bag prices have doubled since the beginning of the pandemic as some brands aim to weather economic uncertainty by focusing more on the extreme top end of their customer base.
Intriguingly, however, this trend didn’t echo across the season’s accessories campaigns as much as we may have anticipated. Instead, many leading brands released accessories-focused campaigns for Spring 2024 that served to emphasize and extend the brand’s world as much as highlight a particular bag.
Chanel, for example, shared a handbag campaign that wisely tied into a corresponding runway show, updating its retro French cinematic inspiration with a new short film starring Brad Pitt and Penelope Cruz. Miu Miu’s campaign for its shoe collaboration with New Balance extended the brand’s exploration of vulnerability and intimacy with a clever soft focus on footwear. Gentle Monster continued to embrace the futuristic with an incredible beauty team that transformed its campaign’s models into intergalactic mermaids.
Balenciaga, on the other hand, stripped things away with a smart extension of its campaign that riffed on Apple’s iconic “Think Different” ad. Courrèges also leveraged minimalism and the luxury of white space to emphasize the design principle of negative space that characterizes its slick new star accessory, the Holy Bag.
Here are The Impression’s picks for the best accessories ad campaigns of the Spring 2024 season as selected by our editorial team.
Balenciaga
Balenciaga Creative Director | Demna
Chanel
Chanel Creative Director | Virginie Viard
Photographer | Inez and Vinoodh
Models | Penelope Cruz, Brad Pitt, and Rianne Van Rompaey
Location | Deauville, France
Chanel
Designer | Virginie Viard
Photographer | Drew Vickers
Director | Gordon von Steiner
Fashion Editor/Stylist | Charlotte Collet
Hair Stylist | Benjamin Muller
Makeup Artist | Ammy Drammeh
Set Designer | Andy Hillman
Choreographer | Jordan Robson
Manicurist | Laura Forget
Actors | Amandla Stenberg, Lucy Boynton
Entertainer | JENNIE
Models | Cheikh Dia, Eliza Petersen, Fikrat Kirkland, Kim Schell, Lucas El Bali
Courrèges
Courrèges Creative Director | Nicolas Di Felice
Art Director | Bruce Usher
Photographer | Drew Vickers
Models | Camille Chifflot, Ying Ouyang, Megan Megambe,& Axel Gay
Stylist | Marie Chaix
Hair | Akemi Kishida
Makeup | Anthony Preel
Casting Director | Piergiorgio Del Moro & Helena Balladino
Dsquared2
Dsquared2 Creative Directors | Dean and Dan Caten
Creative Director | Giovanni Bianco
Photographer & Director | Nadia Lee Cohen
Models | Nataša Vojnović, Tony Ward, Brady Johnson, Hudson Primo & Mahi
Stylist | Haley Wollens
Hair | Jake Gallagher
Makeup | Yadim
Manicurist | Yoko
Location | Los Angeles, California
Fendi
Fendi Artistic Director of Couture and Womenswear Creative Director | Kim Jones
Fendi Artistic Director of Accessories and Menswear | Silvia Venturini Fendi
Fendi Artistic Director of Jewellery | Delfina Delettrez Fendi
Agency | House + Holme
Creative Director | Ronnie Cooke Newhouse & Karl Bolander
Photographer | Steven Meisel
Film Director | Ned Rogers
Models | Angelina Kendall, Anok Yai, Imaan Hammam, Julia Nobis, & Liu Wen
Stylist | Oliver Rizzo
Hair | Guido Palau
Makeup | Pat McGrath
Casting Director | Shelley Durkan Casting
Set Designer | Mary Howard
Gentle Monster
Photographer | Elizaveta Porodina
Models | Bo Exters and Nyaeuth Riam
Stylist | Tim Heyduck
Hair | Pierre Saint Sever
Makeup | Patrick Glatthaar
Manicurist | Lisa Mard
Graff
Creative Direction | Robert Lussier
Agency | THE STYLE COUNCIL
Photographer | Mikael Jansson
Model | Rianne Van Rompaey
DOP | Jeremy Valender
Stylist | Emmanuelle Alt
Hair | Damien Boissinot
Makeup | Hannah Murray
Manicurist | Adam Slee
Set Design | Andy Hillman
Music/Soundtrack | William J.A. Serfass
Production North 6
Gucci
Gucci Creative Director | Sabato De Sarno
Director | Emanuele Cantò
Art Director | Riccardo Zanola
Photographer | Heji Shin
Talent | Kingsley Ben-Adir
Stylist | Alastair Mckimm
Hair | Amidat Giwa
Makeup | Thomas De Kluyver
Gucci
Creative Director | Sabato De Sarno
Director | David Sims
Art Director | Riccardo Zanola
Photographer | David Sims
Models | Ni Ni, Alia Bhatt, Max Wagner, and Vittoria Ceretti
Stylist | Alastair McKimm
Casting Director | Piergiorgio Del Moro, Samuel Ellis Scheinman
Miu Miu x New Balance
Miu Miu Creative Director | Miuccia Prada
Photographer | Alessandro Furchino Capria
Videographer | Lucca Lutzky
Models | Peris Adolwi, Juli Biko, Julie Hoomans, Florine Wildeboer
Stylist | Lotta Volkova