While menswear has proven to offer the fastest-growing segment of the overall fashion market in the last five years, the integrity of the communication for many fashion houses still falls far short of the women’s and accessories categories. That being said a number of design houses have stepped up their efforts and are worth high praise in creating The Impression’s Top 10 Men’s Ad Campaigns of 2019.
Fabien Baron and the team at Baron & Baron have taken both Boss and Zara Man’s to levels that have raised the bar for the menswear industry offered the strongest fashion films of the season. This year we saw Virgil Abloh launch Louis Vuitton Men’s communication messages with a three-part story for spring and a two-parter for fall, while the house hasn’t landed on a uniformed message just yet the experimentation is admirable. Always the experimenter, Raf Simons continues to impress and fight giants above his weight class offering stellar campaigns lensed by Willy Vanderperre. Perhaps the most unique campaign of the year was developed to showcase the collaboration between Valentino Men’s and Undercover. The new-age alien inspired campaign was rife with both throwbacks and futurism and showed the being forward in men’s can help the overly conservative category to stand out. Here are the standouts of the year.
Agency | Baron+Baron Creative Director & Film Director | Fabien Baron Photographer | Craig McDean Models | Alpha Dia, Finnlay Davis, & Saskia de Brauw Stylist | Ludivine Poiblanc Hair | Duffy Makeup | Diane Kendal Casting Director | Michelle Lee Music | Mi (Soul Channel Rework) by Nils Frahm
Celine Creative Director | Hedi Slimane Photographer/Director | Hedi Slimane Models | Niall Walker, Steffen Peetz, & Tobias Vincentz Hair | Esther Langham Makeup | Aaron de Mey Music | Philosopher’s Calling by Crack Cloud Location | Berlin
Dior Artistic Director | Kim Jones Art Director | Ronnie Cooke-Newhouse Photographer | Steven Meisel Models | Lukas Gomann, Serigne Lam, Tae Min Park Stylist | Melanie Ward Hair | Guido Palau Makeup | Pat McGrath Set Designer | Mary Howard Casting Director | Shelley Durkan
Dsquared2 Creative Directors | Dean & Dan Caten Creative Director | Giovanni Bianco Agency | GB65 Photographers | Mert Alas & Marcus Piggott Talents | Mariacarla Boscono, Fei Fei Sun, Sasha Pivarova, Andreas Wolf, Serge Sergeev, Alton Mason, Keenan Gyamfi, Noah Luis, Louis Baines Stylist | Panos Yiapanis Hair | Sam McKnight Makeup | Isamaya Ffrench Manicurist | Kelly Shenton Casting Director | Piergiorgio Del Moro Set Designer | Emma Roach
Givenchy Creative Director | Clare Waight Keller Photographer | Steven Meisel Models | Alpha Dia, Henry Kitcher, Karolin Wolter, Veronika Kunz Stylist | Suzanne Koller Hair | Guido Palau Makeup | Pat McGrath Set Designer | Mary Howard Casting Director | Piergiorgio Del Moro
Creative Director | Alessandro Michele Agency | Simmonds ltd. Creative Director | Christopher Simmonds Photographer/Director | Harmony Korine Talent | Harry Styles Hair | Paul Hanlon Makeup | Thomas de Kluyver Music | “Shower In The Rain” by Softboiled Eggies
Louis Vuitton Men’s
Louis Vuitton Men’s Creative Director | Virgil Abloh Photographer | Kenta Coboyashi
Raf Simons Creative Director | Raf Simopns Photographer | Willy Vanderperre Models | David Van Brusselt, Luca Lemaire, Maoro Bultheel Stylist | Olivier Rizzo Hair | Anthony Turner Makeup | Lynsey Alexander Casting Director | Ashley Brokaw
Valentino Creative Director | Pierpaolo Piccioli Art Direction & Digital Collage | Tetsuya Nagato Photographers | Katsuhide Morimoto, Taro Mizutani Director | Tomokazu Yamada Models | Azuri Enomoto, Cheikh Kebe, Yuki Kawahara, Keiju Furuya, Ids Van Den Booren Stylist | Tsuyoshi Nimura Hair | Kenshin Asano Makeup | Uda
Art | Enzo Producer | Takashi Sugai Director of Photography | Yuki Hori Lighting Director | Koshiro Ueno Grip | Keiichi Sagawa DIT | Seiji Kogami
Agency | Baron & Baron Creative Director | Fabien Baron Photographer | Craig McDean Director | Fabien Baron Director of Photography | Benoit Delhomme Art Director | Christophe Derigon Executive Producer | Mina Viehl, Jacques del Conte Production | Seeker Productions, Nina Shiffman, One Thirty-Eight Productions Models | Benno Bulang, Diacaria Kreminta, Erik van Gils, Henry Kitcher, Jeremiah Berko Fourdjour, Josef Ptacek, Jun Young Hwang, Mamadou Kebe, Paul Hameline Stylist | Karl Templer Hair | Eugene Souleiman Makeup | Susie Sobol Manicurist | Megumi Yamamoto Set Designer | Stefan Beckman Casting Director | Ashley Brokaw Colorist | Tim Masick, Company 3 Music | Future Perfect Music