Top 10 Men’s Fashion Ad Campaigns of 2019

While menswear has proven to offer the fastest-growing segment of the overall fashion market in the last five years, the integrity of the communication for many fashion houses still falls far short of the women’s and accessories categories. That being said a number of design houses have stepped up their efforts and are worth high praise in creating The Impression’s Top 10 Men’s Ad Campaigns of 2019.

Fabien Baron and the team at Baron & Baron have taken both Boss and Zara Man’s to levels that have raised the bar for the menswear industry offered the strongest fashion films of the season. This year we saw Virgil Abloh launch Louis Vuitton Men’s communication messages with a three-part story for spring and a two-parter for fall, while the house hasn’t landed on a uniformed message just yet the experimentation is admirable. Always the experimenter, Raf Simons continues to impress and fight giants above his weight class offering stellar campaigns lensed by Willy Vanderperre. Perhaps the most unique campaign of the year was developed to showcase the collaboration between Valentino Men’s and Undercover. The new-age alien inspired campaign was rife with both throwbacks and futurism and showed the being forward in men’s can help the overly conservative category to stand out. Here are the standouts of the year.


Fall 2019

Agency | Baron+Baron
Creative Director & Film Director | Fabien Baron
Photographer | Craig McDean
Models | Alpha Dia, Finnlay Davis, & Saskia de Brauw 
Stylist | Ludivine Poiblanc
Hair | Duffy 
Makeup | Diane Kendal
Casting Director | Michelle Lee
Music | Mi (Soul Channel Rework) by Nils Frahm


Fall 2019

Celine Creative Director | Hedi Slimane
Photographer/Director | Hedi Slimane
Models | Niall Walker, Steffen Peetz, & Tobias Vincentz
Hair | Esther Langham
Makeup | Aaron de Mey
Music | Philosopher’s Calling by Crack Cloud
Location | Berlin

Dior Men’s

Pre-Fall 2019

Dior Artistic Director |  Kim Jones
Art Director | Ronnie Cooke-Newhouse
Photographer | Steven Meisel
Models |  Lukas Gomann, Serigne Lam, Tae Min Park
Stylist | Melanie Ward
Hair | Guido Palau
Makeup | Pat McGrath
Set Designer | Mary Howard
Casting Director | Shelley Durkan


Fall 2019

Dsquared2 Creative Directors | Dean & Dan Caten 
Creative Director | Giovanni Bianco 
Agency | GB65
Photographers | Mert Alas & Marcus Piggott
Talents | Mariacarla Boscono, Fei Fei Sun, Sasha Pivarova, Andreas Wolf, Serge Sergeev, Alton Mason, Keenan Gyamfi, Noah Luis, Louis Baines
Stylist | Panos Yiapanis
Hair | Sam McKnight
Makeup | Isamaya Ffrench
Manicurist | Kelly Shenton
Casting Director | Piergiorgio Del Moro
Set Designer | Emma Roach


Spring 2019

Givenchy Creative Director | Clare Waight Keller
Photographer | Steven Meisel
Models | Alpha Dia, Henry Kitcher, Karolin Wolter, Veronika Kunz
Stylist |  Suzanne Koller
Hair | Guido Palau
Makeup | Pat McGrath
Set Designer | Mary Howard
Casting Director | Piergiorgio Del Moro


Pre-Fall 2019

Gucci Pre-Fall 2019 Men’s Tailoring Campaign with Harry Styles

Creative Director | Alessandro Michele
Agency | Simmonds ltd.
Creative Director | Christopher Simmonds
Photographer/Director | Harmony Korine
Talent | Harry Styles
Hair | Paul Hanlon
Makeup | Thomas de Kluyver 
Music | “Shower In The Rain” by Softboiled Eggies

Louis Vuitton Men’s

Pre-Fall 2019

Louis Vuitton Men's Fall 2019 Ad Campaign by Kenta Coboyashi

Louis Vuitton Men’s Creative Director | Virgil Abloh
Photographer | Kenta Coboyashi

Raf Simons

Spring 2019

Raf Simons Creative Director | Raf Simopns
Photographer | Willy Vanderperre
Models | David Van Brusselt, Luca Lemaire, Maoro Bultheel
Stylist | Olivier Rizzo
Hair | Anthony Turner
Makeup | Lynsey Alexander
Casting Director | Ashley Brokaw


Fall 2019

Valentino Creative Director | Pierpaolo Piccioli
Art Direction & Digital Collage | Tetsuya Nagato
Photographers | Katsuhide Morimoto, Taro Mizutani
Director | Tomokazu Yamada
Models | Azuri Enomoto, Cheikh Kebe, Yuki Kawahara, Keiju Furuya, Ids Van Den Booren
Stylist | Tsuyoshi Nimura
Hair | Kenshin Asano
Makeup | Uda

Art | Enzo
Producer | Takashi Sugai
Director of Photography | Yuki Hori
Lighting Director | Koshiro Ueno
Grip | Keiichi Sagawa
DIT | Seiji Kogami

Zara Man

Fall 2019

Agency | Baron & Baron
Creative Director | Fabien Baron 
Photographer | Craig McDean 
Director | Fabien Baron 
Director of Photography | Benoit Delhomme Art Director | Christophe Derigon  
Executive Producer | Mina Viehl, Jacques del Conte
Production | Seeker Productions, Nina Shiffman, One Thirty-Eight Productions 
Models |  Benno Bulang, Diacaria Kreminta, Erik van Gils, Henry Kitcher, Jeremiah Berko Fourdjour, Josef Ptacek, Jun Young Hwang, Mamadou Kebe, Paul Hameline
Stylist | Karl Templer 
Hair | Eugene Souleiman 
Makeup | Susie Sobol 
Manicurist | Megumi Yamamoto 
Set Designer | Stefan Beckman Casting Director | Ashley Brokaw Colorist | Tim Masick, Company 3 Music | Future Perfect Music