You Came, You Saw, You Ranked: The Most Viewed Collections as Voted by Your Click Counts
As fashion continues to expand into broader and deeper corners of the digital realm, the ability to leverage and expand the runway format across wider and more accessible platforms is essential and increasingly important. Though it may have been a relatively subdued season that saw most major brands focused on quietly evolving the classics and their signature codes, Fall 2025 proves once again that the brands that showing the most meaningful growth also tend to be those that are drawing the most clicks and sparking the most urgent conversations.

More than just a digital popularity contest, The Impression’s unique viewership – made up of informed industry insiders who work to be deeply in tune with the pulse of fashion – provides an extra dimension of insight to what it means to be one of our most viewed shows of the season. From what’s new and next to seeing who continues to be the best, our most viewed shows provide plenty of perspective on the pace of the industry.
Here are The Impression’s Top 10 most viewed fashion shows of the Fall 2025 runway season as voted by our readers.
25
Woolrich Black Label By Todd Snyder

24
Egonlab

23
System

22
Jordanluca

21
Sacai

20
Hed Mayner

19
Simon Cracker

18
Giorgio Armani

17
Junya Watanabe

16
Pierre-Louis Mascia

15
Kolor

14
Magliano

13
Willy Chavarria

12
Auralee

11
Lemaire

10
Dunhill

9
Amiri

8
Hermès

7
Rick Owens

6
Dior

5
AMI Paris

4
Louis Vuitton

3
Zegna

2
Dolce & Gabbana

1
Prada


