Tory Burch Resort 2022 Ad Campaign

Review of Tory Burch Resort 2022 Ad Campaign by Creative Director & Photographer Colin Dodgson with models Abby Champion and Ajok Madel

Tory Burch shares a new campaign that has summer written all over it. The Resort 2022 campaign features creative direction and photography by Colin Dodgson.

Simple and instantly recognizable, Dodgson’s golden-tinged imagery follows models Abby Champion and Ajok Madel as they bask in the summer sun while lounging on a beach, sometimes taking to the waves, but with their TB accessories never far behind.

Despite the simplicity of the imagery, it has the Tory Burch mark woven thoroughly throughout it. From her double-T logo to a monogram to her signature bag and shoe hardware, the designer has a strong established alphabet, and its letters are written all over the campaign imagery – sometimes subtly, sometimes not so subtly.

Combining this recognizable design language with a recognizable feeling of decadent summer relaxation, the campaign is an effortless way to show that Tory Burch owns the season.