Review of Versace’s La Vacanza 2025 Ad Campaign With Photographer Carlijn Jacobs Starring Sabrina Carpenter
At first glance, Versace’s La Vacanza 2025 campaign feels poised for impact. With Sabrina Carpenter front and center—a rising pop star whose fashion relevance continues to grow—the visuals initially suggest a polished, high-glamour statement. The imagery, shot by Carlijn Jacobs, leans into icy sophistication: sculpted poses, sleek silhouettes, and a cool-toned palette that nods to modern interpretations of old Hollywood.
But that promise begins to fade as the campaign unfolds. The accompanying video offers something entirely different—warm, sun-drenched, and flirtatiously casual. While both components gesture toward Hollywood glamour, they land in very different places. The stills aim for poise and control; the video plays with charm and warmth. Without a cohesive visual or emotional through-line, the campaign feels more like a juxtaposition of concepts than a unified expression.
It’s not that the images or film fall flat on their own—they’re technically strong and visually refined. But together, they suggest a campaign that’s unsure of its tone. Carpenter, full of potential, is styled more as a symbol than a character. And in a season that thrives on storytelling and immersive brand worlds, that restraint reads as a missed opportunity.
Photographer | Carlijn Jacobs
Talent | Sabrina Carpenter