Wales Bonner Fall 2024 Ad Campaign

Review of Wales Bonner Fall 2024 Ad Campaign by Photographer Zoe Ghertner with model Solange Knowles

Solange Knowles is a dream of ethereal elegance in the new Fall 2024 campaign from Wales Bonner. The campaign was lensed by photographer Zoë Ghertner.

Ghertner’s portraits of Solange are simple and soulful. Shooting on film in both color and black and white, she captures a feeling of dreamlike delicacy, whether the portraits take shape before an expansive hanging sheet or outside at night through the dripping fire of a sparkler. While the visual approach is a fitting canvas for the delicate details of the collection, perhaps the most striking shot is a closeup that doesn’t highlight any products, and instead finds Solange laughing with her eyes closed in a moment of authentic joy.

That feeling of authenticity and genuine care – whether expressed through design, visual perspective, or the community that the brand chooses to uplift – has always been one of Wales Bonner’s core creative values. Sensitive and soulful, this latest chapter is another quietly confident extension of the success of that practice.