Looks like Coachella revealers seeking a little fuel will be able to fill-up courtesy of Yves Saint Laurent Beauté as the house launches its first public-facing pop-up shop at the upcoming music festival.
The gas station themed shop will serve as a social media activation for consumers with Kaia Gerber and YSL Beauté Creative Director Tom Pecheux making an appearance. Influencers Teni Panosian, Melissa Alatorre, Jiayuan Dou, and musicians Kiana Lede, Lexie Liu, and Meiqi Meng will also be on hand. The YSL Beauty Hotel x Coachella Music Festival Pop-Up kicks off with an event on the evening of the 11th and will be open from Friday, April 12th – Sunday, April 14th.
Brand experts on-site will share tips and offer YSL products for purchase, there will be a personalization station for lipstick bullets and water by FLOW Alkaline Water for the thirsty music crowd seeking their own form of fuel.
And while the crowd may be vastly different, The Impression recommends the station be put on wheels and head to Marfa for the summer, we think there is a nice spot next to another luxury store there that could be just right!