Zara

Holiday 2022 Ad Campaign

Review of Zara Holiday 2022 Ad Campaign by Photographer Carlijn Jacobs with models Xie Chaoyu and Ella Rattigan

Holiday tradition meets eclectic contemporary style in Zara’s Holiday 2022 campaign by photographer Carlijn Jacobs.

Jacobs captures models Xie Chaoyu and Ella Rattigan as they embark on a familiar narrative of a holiday ski trip threaded throughout with unexpected, playful details. Wearing cute holiday sweaters and cozy faux-fur accessories, they hit the slopes, walk a husky through the snowy landscape, or relax for a meal after a big day of ski runs. But rather than a typical Christmas turkey, their repast consists of french fries and bloody marys. Other strange yet fun details emerge as well, like in the portrait where the two wear cones of colorful translucent plastic over their heads.

Blending classic and cozy holiday style with a subtly surreal sense of fun, the campaign is a cute ode to dressing up and letting it all hang out for the holidays.

Photographer | Carlijn Jacobs
Models | Xie Chaoyu and Ella Rattigan
Stylist | Imruh Asha
Hair | Olivier Schawalder
Makeup | Siddhartha Simone

Mark Wittmer
Senior Fashion Writer | The Impression
Mark began writing for The Impression with a focus on advertising and brand communication, before taking on the additional role of fashion critic. Synthesizing these dual perspectives, he offers critical insight on creative, design, and brand strategy while covering runways from Paris, Milan, and New York.
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