Best Fashion Ad Campaign Films of Spring 2021

The Best Fashion Ad Campaign Films of the Spring 2021 Season as chosen by Kenneth Richard

Tying our list of Top 10 fashion films together this season is a keen sensibility for the power of the medium of film in communicating the image and identity of a brand. Both visually and conceptually, these films do excellent work to create strong narratives that pull us deeper into the world behind a designer’s creative vision.

Saint Laurent and Miu Miu both handed the creative reins over to talented independent filmmakers, and received excellent results. For Saint Laurent, Gaspar Noé created a psychedelic horror short film that was a masterpiece of style and tone. Isabel Sandoval matched visual excellence with a moving story of love and perseverance that turned a dark chapter of history into an opportunity for contemporary beauty.

Coperni, Jacquemus, and rag & bone all shared tremendously energetic campaigns that relied on talented cinematographers to open our eyes to new possibilities of angle and motion.

As always, Gucci created work that was an exquisitely crafted vision of Alessandro Michele’s alternate-world vintage. While the imagery does play into mythologized aspects of American culture like the hippie movement, Hollywood cinema, and California car culture, there is always a sense of fantasy to it that feels distinctly Gucci. Part of Michele’s genius is to liberate these elements of the past and fill them with his forward-thinking ideals of community, love, and freedom: this is history as we would have wanted it to be, which in turn makes us consider how to create a more beautiful present and future.

Here are The Impression’s Top 10 Fashion Ad Campaign Films of Spring 2021 as selected by Chief Impressionist Kenneth Richard.

Burberry

Burberry Chief Creative Officer | Riccardo Tisci
Photographer | Juergen Teller
Models | He Cong, Tyler Forbes, Khali Ghani, Kayako Higuchi, Tashi Kwaiye, Reece Nelson, Yiorgos Paraskevas, Aylah Peterson, Claus Royo, Liv Walter, and Anok Yai
Stylist | Katy England
Makeup | Isamaya Ffrench
Hair | Gary Gill

Coperni

Gucci

Jacquemus

Longchamp

Miu Miu

* Miu Miu Women’s Tales, launched in 2011, comprise a series of short films by women directors and artists. Aside from the stipulation that the films use Miu Miu clothing the all female directors are given carte blanche to create their films and they are not ads.

rag & bone

Saint Laurent

Saint Laurent Creative Director | Anthony Vaccarello
Director | Gaspar Noe
Models | Anok Yai, Antonia Przedpelski, Assa Baradji, Aylah Mae Peterson, Charlotte Rampling, Clara Deshayes, Grace Hartzel, Kim Schell, Mica Arganaraz, Miriam Sanchez, Sora Choi, & Stefania Cristian
Music |« I Feel Love » by SebastiAn, Lyrics and music from Pete Bellotte, Giorgio Moroder & Donna Summer © Warner-Tamerlane Publishing Corp., Rick’s Music Inc. & Sweet Summer Night Music
Production | Saint Laurent

Zara

Zara