Coach ‘Give A Little Love’ Holiday 2021 Ad Campaign

Review of Coach ‘Give A Little Love’ Holiday 2021 Ad Campaign by Photographers Renell Medrano & Pierre-Ange Carlotti, with Talent Jennifer Lopez, Michael B. Jordan, Kiko Mizuhara

It’s a very Coach Christmas on the streets of New York City. The iconic American brand celebrates the holidays as only they can in a new campaign by photographers Renell Medrano and Pierre-Ange Carlotti.

The campaign once again calls on Coach family members, including Jennifer Lopez, Michael B. Jordan, Kiko Mizuhara, and more. With a subdued yet glowing color scheme of green, white, red, and gold, the photographers capture them in candid and warm portraits both on the snowy city streets and cozying up inside with family. From sharing a kiss on the subway to riding with friends on the Central Park carousel, these moments of joy feel both dreamily ideal and recognizably down-to-earth – a unique emotional spectrum that feels tuned in to that time that only comes around once a year.

Coach is in an especially strong position to make a meaningful holiday campaign because of the brilliant way they incorporate the Coach family year-round. While many brands throw together simple holiday campaigns that touch on togetherness and holiday gatherings, the faces are strangers, and it fails to make the emotional connection it so obviously is reaching for.

Coach, on the other hand, calls on the real personalities of its lineup of brand ambassadors through all of their campaigns, often featuring the stars’ actual family members.

When things are already a family affair, its easy and natural for the brand to honestly slide into a celebration of holiday togetherness. With style and genuine warmth, Coach reminds us that it’s easy to give a little love.