Bottega Veneta Launches Initiative To Celebrate Italian Artisans
This holiday season, Bottega Veneta is sharing the love by highlighting the artisans that make up Italy’s world-renowned culture of craftsmanship. With “Bottega for Bottegas,” the Milanese house partners with twelve bottegas, dedicating their ad space both physical and digital to championing a range of creators at the heart of Italian culture.
From chocolatiers and ceramics artists to soap makers and wine growers, the twelve artisans have been specially selected by Bottega Veneta through their commitment – often dating back many centuries – to their craft and their ability to keep tradition alive and relevant today.
We are thrilled to launch Bottega for Bottegas alongside Italian artisans with whom we share the common values of creativity and craftsmanship. We are proud to offer worldwide visibility to these “Bottegas” that are deeply rooted in Italian culture, specially at a time where smaller entities continue to be impacted by the pandemic. It is with honor that we have passed on our advertising spaces, website, newsletters, and store windows and we hope that this will further highlight their excellence at a global level
– Bartolomeo Rongone, CEO of Bottega Veneta.
Using its platform to shine a spotlight on these creators, Bottega Veneta’s website has been transformed into a platform where fans can discover more about them by being guided directly to the selected bottegas’ own online presence.
Currently live, the initiative is also set to return each holiday season with a different group of artisans and craftspeople.
