Fendi Spring 2022 Ad Campaign

Review of Fendi Spring 2022 Women’s Ad Campaign by Creative Directors Ronnie Cooke Newhouse and Karl Bolander and Photographer Craig McDean with models Vittoria Ceretti, Yilan Hua, Barbara Valente, Rianne Van Rompaey, and Anok Yai

Fendi exudes power, poise, and glam in a new women’s campaign for Spring 2022. The campaign features creative direction from Ronnie Cooke Newhouse and Karl Bolander with photography by Craig McDean.

Drawing on the collection’s aesthetic of disco-age glamor and splendor, the campaign casts its diverse group of five top models – Rianne Van Rompaey, Barbara Valente, Vittoria Ceretti, Anok Yai, and Yilan Hua – as ethereal, powerful, larger-than-life disco goddesses.

With their hair blowing in the timeless breeze of a high-powered fan, the film sees these muses strut their stuff in front of dreamily colorful backgrounds, as slow-motion and camera-flash effects affirm the sense of supermodel stardom.

Meanwhile, McDean’s photographs take shape as both individual and group compositions against a candy-colored backdrop, emphasizing the mood and message of harmonious, powerful femininity.