Victoria’s Secret announced the launch of inclusive and fashion-forward lingerie brand, Elomi, as its newest brand partner within its curated digital platform, VS&Co-Lab. Elomi joins a growing list of innovative brands within the VS&Co-Lab space, offering a unique array of pieces designed to enhance every part of a woman’s body with uncompromising support and unparalleled comfort. Founded in 2008, Elomi is a British-born lingerie brand known for being a pioneer in the fuller figure lingerie market.
Among Elomi’s beautifully crafted collections, each brings perfect fit and striking designs in a range of sizes that are meant for every woman to feel their absolute best. Aligned with Victoria’s Secret’s ongoing commitment to champion all women throughout their journeys, the selection of Elomi lingerie offered within VS&Co-Lab will now expand the overall size offering available on VictoriasSecret.com to 100+ sizes. The collection’s pricing will range from $20.00 to $32.00 for panties, and $59.00 to $76.00 for bras.
Inspired by innate femininity and beauty, as well as a sense of strength and confidence, Elomi celebrates body positivity and encourages the freedom to express yourself through lingerie.
“At Elomi, our focus has always been on designing exciting, colorful products and we’re proud of how the brand has grown into a market leader for full figure lingerie. We continue to push the boundaries of what can be achieved in larger sizes and we’re committed to making fashionable lingerie accessible to all women. Our partnership with Victoria’s Secret reinforces and aligns with Elomi’s message of inclusivity and allows us to connect with even more consumers. We couldn’t be more excited for this partnership and for the future together,” said Liza Bennett, Managing Director of Eveden Inc. North America.
“As we continue in our commitment to celebrate all women, we are proud to welcome innovative brand partners, like Elomi. With a dedication to providing beautiful collections in an expansive range of sizes and styles, Elomi is a complimentary addition to Victoria’s Secret’s selection of lingerie, creating a partnership that champions body positivity and inclusivity.” said Kristen Lagoa, Vice President of Merchandising, Victoria’s Secret
Elomi is available online at Victoriassecret.com/us/co-lab.com starting Tuesday, August 16th.