Louis Vuitton 'Capucines' Fall 2023 Ad Campaign Review

Review of Louis Vuitton Capucines Fall 2023 Ad Campaign with Photographers Mert Alas and Marcus Piggott with model Zendaya

The inimitable and iconic Zendaya makes her debut as a brand ambassador for Louis Vuitton in a new campaign for the house’s Capucines handbag. The campaign was shot by photographer duo Mert Alas and Marcus Piggott.

A recent front row guest at the Louis Vuitton Women’s Fall 2023 show in March, the young megastar was lensed against the backdrop of E-1027 – the Roquebrune-Cap-Martin house designed by pioneering modernist architect and designer Eileen Gray and situated along the riviera in southeastern France. Defined by the dreamy airs of the Cote d’Azur – to the deep blue of which Mert and Marcus lend a particularly powerful saturation – Zendaya poses in an idyllic sequence of strong, defined images, with a series of Capucines bags in tow.

Beloved for her acting chops in a wide range of works, Zendaya has also become something of a style icon in previous years, while maintaining a down-to-earth yet inspirational public profile. As such, any brand would count themselves lucky to have her embody their vision. Bright, slick, and striking, this campaign is a focused and powerful celebration of Zendaya’s new place among the Louis Vuitton fold.