The Best Men’s Fashion Ad Campaigns of Spring 2023

The Best Men’s Fashion Ad Campaigns of the Spring 2023 Season as chosen by The Impression’s Editorial Team

While in general the best men’s campaigns of this season may not have achieved the same visual and conceptual punch as some recent seasons or as their women’s counterparts this season (which is understandable, as menswear still makes up just a small fraction of sales compared to women’s accessories and ready-to-wear), we’re still seeing brands and creative directors give menswear the time and space it deserves. It’s exciting to see them continue to explore new ways for communicating the impact of this fashion category that is full of potential.

Amiri and Dior wisely used the set design and visual constructs of the collections’ runway shows in their campaigns as well, further leveraging existing assets and developing their visual worlds across time, rather than just a one-and-done moment.

Saint Laurent and David Sims achieved a new kind of movie magic with its campaign that put three iconic film directors – David Cronenberg, Pedro Almodóvar, and Jim Jarmusch – on the other side of the camera, creating a series of rare and powerful portraits of the artist.

Loewe delivered the most artistic men’s campaign of the season, also teaming with David Sims and referencing disciplines of sculpture and still-life and portrait painting to create a dialogue between internal world and external perception.

Here are The Impression’s picks for the best Men’s Fashion Ad Campaigns of Spring 2023 as selected by our editorial team.

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