Lanvin

"Summer Stories" 2023 Ad Campaign

Review of Lanvin “Summer Stories” 2023 Ad Campaign by Lanvin Creative Director Bruno Sialelli with Photographer Senta Simond with models Apolline Rocco Fohrer, Awwal Adeoti, Suzune Oda 

Lanvin’s “Summer Stories” 2023 ad campaign, spearheaded by Creative Director Bruno Sialelli and photographer Senta Simond, with models Apolline Rocco Fohrer, Awwal Adeoti, and Suzune Oda, presents a captivating and introspective visual narrative. Keeping with their previous campaign, which showcased a minimalistic and refined approach, this chapter delves deeper into the realm of unpretentious intimacy.

Photographer Senta Simond’s portraits capture the essence of Lanvin’s uniquely beautiful protagonists. Each photograph reveals moments of unfeigned introspection, with the subjects’ eyes serendipitously meeting the camera lens, forging a connection that unveils their distinct personalities.

Lanvin’s “Summer Stories” campaign subtly reminds us that true luxury lies within these fleeting moments. By capturing the essence of the characters who inhabit them, the campaign reaffirms the brand’s commitment to dressing individuals who embrace life’s authentic experiences. Lanvin’s dedication to conveying the beauty found in these genuine and transitional moments is evident in this captivating ad campaign, leaving a lasting impression on viewers.

Lanvin Creative Director | Lanvin
Photographer | Senta Simond 
Models | Apolline Rocco Fohrer, Awwal Adeoti, Suzune Oda 
Stylist | Ludivine Poiblanc
Casting Director | Arthur Méjean

Mackenzie Richard
Editorial Director | The Impression
Mackenzie Richard, our Editorial Director, embarked on her career with a primary focus on art industry marketing, representing renowned artists including Sol LeWitt and Jean-Michel Basquiat. Over time, her path led her into the roles of an art director and editor, where she now oversees The Impression's editorial and art teams. Leveraging her distinctive background in art and literature, Mackenzie provides critical insights into creative, design, and brand strategy while extensively covering runways globally.
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