GCDS

Spring 2024 Ad Campaign

Review of GCDS Spring 2024 Ad Campaign by Creative Director Giuliano Calza with Photographer Backgrid

Pushing the envelope of traditional fashion narratives, GCDS’s Spring-Summer 2024 campaign, directed by Giuliano Calza and photographed by Backgrid, blends high fashion with the raw energy of paparazzi. Set against the vibrant backdrop of Los Angeles, this campaign fuses Italian flair with Hollywood’s dynamism, presenting a series of spontaneous images that merge the realms of the candid and the composed.

The campaign captures Los Angeles’s essence through Calza’s lens, featuring models like Brittany Noon and Owen Lindberg in scenes that mix private and public life. Styled by Ryan Dodson, with hair and makeup by Eduardo Mendez and Robert Rumsey, the campaign portrays an eclectic, authentic view of the city.

GCDS’s collaboration with Backgrid is more than a collection of images; it’s a narrative exploration of Los Angeles, challenging the norms of fashion advertising and offering a fresh perspective on contemporary culture.

GCDS Creative Director | Giuliano Calza
Photographer | Backgrid
Models | Brittany Noon, Anaiis Scheeres, Owen Lindberg, Nyawuta Chol, Dayveontay Jackson, & Kayla Dunlap
Stylist | Ryan Dodson
Hair | Eduardo Mendez
Makeup | Robert Rumsey
Manicurist | Fariha Ali
Casting Director | Onell Ednacot

Mackenzie Richard
Editorial Director | The Impression
Mackenzie Richard, our Editorial Director, embarked on her career with a primary focus on art industry marketing, representing renowned artists including Sol LeWitt and Jean-Michel Basquiat. Over time, her path led her into the roles of an art director and editor, where she now oversees The Impression's editorial and art teams. Leveraging her distinctive background in art and literature, Mackenzie provides critical insights into creative, design, and brand strategy while extensively covering runways globally.
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