Christian Cowan

Fall 2024 Fashion Show Review

New York’s Belle Epoque?

Review of Christian Cowan Fall 2024 Fashion Show

By Mark Wittmer

THE COLLECTION

THE WOW FACTOR
6
THE ENGAGEMENT FACTOR
7
THE STYLING
5
THE CRAFTSMANSHIP
6
THE RETAIL READINESS
6

THE VIBE

THE THEME
Fall 2024 saw Christian Cowan experiment on injecting some belle epoque chic into his penchant for over-the-top party dresses, with mixed results.

The relatively more restrained first half of the show felt stronger, as the designer was able to make a more focused and impactful statement by limiting himself to a few elements, with the best pieces being the sheer slip dresses and louche suiting. But as he combined nods to turn-of-the-century French style with glittery drag-ball sleaze, some things got lost in translation. The two worlds never quite come together, and it makes for looks that seem strangely imbalanced as they bring together incongruous elements but can’t get either right.

THE BUZZWORDS
Campy. Nostalgic. Imbalanced.

THE SHOWSTOPPER

Look #24
This look felt like the most successful example of Cowan’s attempt to draw parallels between the party scenes of the Moulin Rouge and the Saint.

THE DIRECTION

THE ON-BRAND FACTOR
7
THE BRAND EVOLUTION
5
THE PRESENTATION
7
PROS
Unique casting that highlighted older models
CONS
Campy, but not campy enough
Nostalgically sophisticated, but not sophisticated enough

THE WRAP UP

It’s exciting to see Cowan work to incorporate some fun historical references into his formula of over-the-top, party ready glam. Unfortunately, these two sides never quite came together, resulting in a bit of an identity crisis and a collection that felt caught in the middle.