You Came, You Saw, You Ranked: The Most Viewed Collections as Voted by Your Click Counts
As fashion continues to expand into broader and deeper corners of the digital realm, the ability to leverage and expand the runway format across wider and more accessible platforms is essential and increasingly important. Though it may have been a relatively subdued season that saw most major brands focused on quietly evolving the classics and their signature codes, Spring 2025 proves once again that the brands that showing the most meaningful growth also tend to be those that are drawing the most clicks and sparking the most urgent conversations.
More than just a digital popularity contest, The Impression’s unique viewership – made up of informed industry insiders who work to be deeply in tune with the pulse of fashion – provides an extra dimension of insight to what it means to be one of our most viewed shows of the season. From what’s new and next to seeing who continues to be the best, our most viewed shows provide plenty of perspective on the pace of the industry.
Here are The Impression’s Top 10 most viewed fashion shows of the Fall 2024 runway season.
25
MSGM
24
Jordanluca
23
Yohji Yamamoto
22
AMI Paris
21
Hermès
20
Magliano
19
Dries Van Noten
18
Kenzo
17
Lemaire
16
Dsquared2
15
JW Anderson
14
Rick Owens
13
Undercover
12
Amiri
11
Moschino
10
Dolce & Gabbana
9
Craig Green
8
Maison Mihara Yasuhiro
7
Loewe
6
Dior
5
Zegna
4
Gucci
3
Louis Vuitton
2
Prada
1
Fendi