The Festive Event Drew an Eclectic Crowd to Celebrate the Free-Spirited Brand
Charles Jeffrey Loverboy celebrated the release of its Fall 2024 collection with a special in-store celebration at the conceptual boutique Machine-A in Soho, London. The festive event included a raffle, special performances, and drinks.
Approaching its ten-year anniversary this year, Charles Jeffrey Loverboy has enjoyed a steadily growing cult following, leading the eponymous designer to show in Milan during men’s fashion week for the last two seasons. For Fall 2024, the free-spirited brand opted to shake things up again, hopping over to Paris and presenting the new collection via a conceptual short film, rather than a runway show.
Titled “The Curious Case of Moshkirk & Booness,” the film imagines a world wherein the fictional village of Moshkirk in Northern Scotland was cut off from society in 1979 due to a mystical meteor strike nearby. Isolated from worldly trends and infused with alien magic from this astronomical event, the villagers went on to develop new fashion and musical styles of their own. In the latter half of 2023, as they were designing their latest collection, the Charles Jeffrey Loverboy team was mysteriously contacted by a young Moshkirkian, who informed them of the village’s mysterious sartorial predicament – and the collection was born.
Combining phantasmagorical animation, live footage, and a driving post-punk party soundtrack, the film tells this story before exploding into a kaleidoscopic amalgamation of dance, music, and fashion.
![](https://theimpression.com/wp-content/uploads/2024/07/1000-14-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/1000-16-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/1000-17-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-019-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-018-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-020-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-022-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-021-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-023-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-024-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-025-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-027-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-028-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-029-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-030-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-031-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-032-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-033-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-034-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-035-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-036-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-037-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-038-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-039-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-040-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-041-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-042-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-043-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-044-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-045-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-046-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-047-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-048-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-049-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-050-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-051-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-052-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-053.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-054-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-055-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-056-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-057-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-058-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-059-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-060-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-061-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-062-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-063-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-064-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-065-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-066-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-067-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-068-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-069-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-070-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-071-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-072-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-073-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-074-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-075-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-076-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-077-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-078-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-079-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-080-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-081-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-082-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-083-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-026-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-084-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-085-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-086.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-087-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-088-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-089-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-090-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-091-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-092-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-093-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-094-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-095-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-096-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-097-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-098-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-099-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-101-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-102-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-103-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-104-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-105-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-106-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-107-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-108-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-109-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-110-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-111-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-112-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-113-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-114-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-115-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-116-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-117.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-118-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-119-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-120-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-121-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-122-scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-123.jpg)
![](https://theimpression.com/wp-content/uploads/2024/07/charles-jeffrey-loverboy-aw24-collection-event-the-impression-100-scaled.jpg)