The Appointment Comes as the Brand Prepares for International Expansion
Danish ready-to-wear brand Cecilie Bahnsen has announced the appointment of Mie Marie Ejdrup as its new Chief Executive Officer, effective September 1st, 2024. Ejdrup will be taking the reins from Kristine Hannah Løbner, who has been instrumental in steering the brand towards international success over the past six years and had announced her decision to step down as Managing Director last fall.
The brand’s founder and Creative Director, Cecilie Bahnsen, expressed her enthusiasm for the new appointment, saying,
The Cecilie Bahnsen brand is at a pivotal point with the development of our universe and international expansion. I am very excited and proud to welcome Mie to the business, allowing me to continue focusing on executing my creative vision and sustaining continuous growth.”
Ejdrup brings a wealth of experience from her distinguished career in retail and luxury sectors. She most recently served as Executive Director for the Investment Fund Pitzner Group Holding. Her career also includes being the Co-Founder and Co-Owner of Finematter, an online marketplace known for its focus on sustainability in fine jewellery. Before that, she was involved in Global Business Development at Pandora, following her tenure at management consulting firm Bain & Company.
Reflecting on her new role, Mie Ejdrup said, “I am truly honoured to join Cecilie Bahnsen as CEO at an incredibly exciting time for the brand. Already globally recognised for its iconic designs, we have the opportunity to build upon a strong foundation and are now ready for a new era, taking the brand to full international heights. I am thrilled Cecilie and team have afforded me this opportunity to develop the business even further.”