Jacquemus celebrates the grand opening of ‘The London Boutique’
Designer debuts Mayfair location with a gathering of notable guests
On November 15, 2024, Simon Porte Jacquemus hosted a cocktail party to mark the opening of his first London store at 33 New Bond Street in Mayfair. The location occupies a four-story Victorian building that was previously an art gallery, spanning 332 square meters (3,573 square feet).
The store, designed by OMA in collaboration with Jacquemus, blends Mediterranean-inspired elements with the traditional Victorian architecture of the space. The design reflects the brand’s identity while creating a distinct experience for London customers.
The event drew several high-profile attendees, including Marisa Abela, Lennon Gallagher, Freddie Powell, Pa Salieu, Princess Maria-Olympia of Greece, Julia Hobbs, Tiffany Hsu, and HEIR, all wearing pieces from the Jacquemus collection.