Review of Moncler x Willow Smith RTW Collection 2024 Ad Campaign with model Willow Smith
Moncler and Willow Smith introduce their collaborative vision with a striking exploration of form, movement, and multiplicity.
First unveiled at Moncler’s expansive The City of Genius event in Shanghai, Willow Smith’s fashion design debut brings bold silhouette and proportionality and a striking sense for juxtaposition – between minimalist and utilitarian, masculine and feminine, black and white – to Moncler’s luxury outerwear range.
The campaign puts a crisp and dramatic focus on this design perspective itself. Willow wears her looks in an empty studio space that forms a blank canvas against which the sculptural silhouettes can unfold, bolstered by her confident and dynamic movements.
Sleek and striking, minimal yet boldly voluminous, the campaign is a powerfully focused introduction of a unique new design voice.
Model | Willow Smith