Coperni x Puma Fall 2024 Ad Campaign

Review of Coperni x Puma Fall 2024 Ad Campaign by Creative Directors Charles Levai & Kevin Tekinel with Photographer Zoë Joubert with models Dana Smith and Luiza Perote

Coperni and Puma explore movement in the new campaign for their latest collaborative drop. With creative direction from Charles Levai and Kevin Tekinel, the campaign was shot by photographer Zoë Joubert.

Captured amid simple and intimate domestic spaces, Joubert’s images layer together multiple exposures to create a dymanic sense of motion, time, and change, as if allowing us to see the past movements that led up to the present moment. A pair of brief accompanying videos takes the narrative from the bedroom to the street, exploring a new aspect of motion through dynamic, choppy camera work and a propulsive soundtrack.

Creating a layered sense of style and dynamism through a simple yet clever photographic approach, the campaign is another strong statement of Coperni and Puma’s shared sense of striving forward.