Review of Tommy Hilfiger New Year 2025 Ad Campaign by Photographer Peter Ash Lee with models Jisoo
Tommy Hilfiger and Jisoo of Blackpink ring in the new year with a festive and fun digital campaign shot by photographer Peter Ash Lee.
The imagery finds the K-pop star celebrating new beginnings while embracing a retro aesthetic. At an all-night arcade in New York City atmospherically lit by neon lights and the glow of video-game cabinets, she tries her luck at a claw machine – and wins.
Tommy Hilfiger has been making a strong push in recent years to reclaim the place at the forefront of pop culture and the youth-led music scene that it owned in the 90s, balancing a nostalgic look to the aesthetic of that era with a smart approach to partnering with next-gen talents. One of pop music’s biggest global stars, Jisoo certainly checks that box, and with casual cool she brings a major boost to this short and sweet campaign.
Photographer | Peter Ash Lee
Model | Jisoo
Manicurist | Jin Soon Choi
Set Designer | Ian Salter