Review of anOnlyChild Spring 2025 Ad Campaign by Creative Director Maxwell Osborne and Photographer Tyler Joe
anOnlyChild sees the familiar from a new perspective with its Spring 2025 campaign. Shot by photographer Tyler Joe, the campaign draws on a tension of contrasts: the familiar and the new, the hard and the soft.
The collection itself redefines traditional designs by incorporating sharp angles in sleeve cuts and modifications to the contours of bottoms. This approach of refining fits and reducing unnecessary material lends a modern, streamlined aesthetic to the garments. The result is a line that remains both recognizable and innovative, emphasizing that even minimal alterations can have substantial effects.
The campaign mirrors this design ethos, setting the reworked volumes of the collection against the familiar hard edges of New York City, but seeing them from new angles and perspectives. The models are captured on the move, from above, obliquely, channeling a spontaneous energy and further drawing out the character of the looks they wear through a conversation between garment, body, and setting.
anOnlyChild Creative Director | Maxwell Osborne
Photographer | Tyler Joe
Stylist | Ronald Burton III
Casting Director | Trevor Swain