S.S. Daley to Showcase Collection at London Fashion Week
S.S. Daley, the fashion label founded by Steven Stokey-Daley and backed by Harry Styles, has confirmed it will present its Fall 2025 men’s and women’s coed collection during London Fashion Week. The show is scheduled for February 21 at 10 a.m. in London, though the exact venue has yet to be announced.
The brand was initially listed on the provisional schedule for Paris Men’s Fashion Week but later withdrew without explanation. It was also absent from the final London Fashion Week schedule released in January. However, its return signals support for London Fashion Week, which has been shortened by a day this season.
Several major designers, including JW Anderson, Nensi Dojaka, Chopova Lowena, Yuhan Wang, and Knwls, have opted out of showing in London due to various challenges, including financial pressures. Many brands have reduced their runway presentations to once per year in response to the difficult retail climate.
To support emerging designers, the U.K. government’s Department for Culture, Media and Sport has allocated an additional £1 million to the BFC Newgen program. This funding aims to provide runway venues, cover presentation costs, and offer business mentoring for up-and-coming designers.
Stokey-Daley has quickly risen as one of London’s most notable young designers. In 2023, he presented at Pitti Uomo as a guest designer, received investment from Harry Styles, and was awarded the Queen Elizabeth II Award for British Design by Sophie, Duchess of Edinburgh. The British Fashion Council recognized his ability to merge menswear with storytelling through design.
His Spring 2025 collection marked a deeper expansion into womenswear, drawing inspiration from British artist Gluck—born Hannah Gluckstein—and her gender-fluid approach to fashion. The collection reinterpreted utilitarian and traditional clothing through techniques like pleating, draping, and ruching.
Stokey-Daley gained recognition in 2020 when Harry Styles wore his University of Westminster graduate collection in the “Golden” music video. In 2022, he won the LVMH Prize for Young Designers. His past London Fashion Week presentations have featured theatrical elements, including performances by the National Youth Theatre and a reading by Ian McKellen.
